BUILT INSIDE A REAL EDITING AGENCY
We Built EditWise
Because No Existing Tool Could Run a Real Editing Agency
What started as a small production experiment grew into a 12-person editing agency serving high-demand tech and AI creators.
Along the way, we discovered the painful truth: no combination of Trello, Clockify, Sheets, Drive, Asana, Frame.io, or email could keep up with the speed and complexity of a real video editing operation.
So we built the system we desperately needed — and turned it into the operating platform used by agencies across Europe and the US.
See the Workflow We Built →🤝 No sales pitch. I open our real dashboards and show you exactly how agencies run everything inside EditWise.
OUR STORY STARTS WITH A YOUTUBE CHANNEL
The Beginning:
Two People, A Camera, and a Programming YouTube Dream
Five or six years ago, EditWise founder Marko Živić began learning Adobe Premiere and After Effects out of necessity. He wanted to launch his own programming YouTube channel — and to create great content, he had to learn to edit it himself.
What started as self-taught experimentation quickly turned into a passion project shared with Ljubica, who became deeply involved in editing and production. Together, they created several YouTube channels, learned the craft from scratch, and developed an intuitive understanding of what creators really need.
The seed was planted.
Lumaris Studio Was Born From One Simple Insight:
Tech Creators Needed Editors Who Actually Understand Tech
So they launched Lumaris Studio — a specialist editing agency built inside Marko’s software company.
Within days, outreach emails brought in clients who were frustrated that typical editors didn’t understand their niche. Lumaris grew fast. Too fast, in fact.
Clients loved the output. But internally?Chaos.
When the Team Hit 5 People, The System Broke
By 12 People, It Was Unmanageable
Lumaris reached 5 editors — and suddenly:
⚠️ Editors missed deadlines because tasks were spread across Trello, Asana, and Todoist.
⚠️ Client comments lived in Frame.io, WhatsApp, email, and Drive.
⚠️ Time tracking was in Clockify, hidden behind dozens of tabs.
⚠️ Budgets and profitability were buried in Sheets.
⚠️ Team leaders couldn’t see who was doing what.
⚠️ Revisions got lost.
⚠️ Clients received videos with missed changes — and the agency looked unprofessional.
Every editing agency knows this pain.
Something had to change.
So We Built Our Own Tool
And That Changed Everything
To regain control, Marko built a small, very ugly, extremely limited internal tool. It combined:
✅ tasks,
✅ project tracking,
✅ time logs.
→ It wasn’t pretty. It wasn’t polished.
But it worked — and suddenly:
✅ deadlines became visible,
✅ editors stayed aligned,
✅ time entry reporting became possible,
✅ clients got faster revisions,
✅ stress dropped,
✅ communication improved.
→ And then came the realization.
When a Senior Software Engineer Builds a Tool for His Own Editing Agency
You Get Something Different
Marko isn’t just a founder.
He is a highly experienced software engineer and team lead who spent years building complex enterprise systems at companies like:
✅ Microsoft (team lead),
✅ IBM (project manager),
✅ PaceTeq (video streaming for Formula),
✅ Euronext (video conferencing & streaming).
This background made it possible to architect a system far beyond typical agency tools — one with enterprise-level structure, reliability, and scalability.
Then combine that with: a real editing agency, real editors, real client pipelines, real chaos that needed to be solved...
…and you get EditWise:
the only platform truly built from inside an actual editing agency.
Editing Agencies Don’t Fail Because of Talent
They Fail Because Their Workflow Can’t Keep Up
Before EditWise, Lumaris used:
🔴 Trello,
🔴 Todoist,
🔴 Frame.io,
🔴 Google Sheets,
🔴 Clockify,
🔴 Asana,
🔴 Drive,
🔴 Email,
🔴 WhatsApp
…every single day.
→ And none of them worked together.
→ We realized: Tools built for everyone are tools built for no one.
Editing agencies needed:
✅ Video segments,
✅ Deliverables,
✅ Timestamped comments,
✅ Time tracking,
✅ Budget tracking,
✅ Team management,
✅ File explorer,
✅ Client portal,
✅ Roles & permissions,
✅ Invoicing,
✅ Clear profitability
So we built it all — in one place.
→ EditWise became the operating system for agencies who refuse to run on chaos.
If you’re a solo freelancer or small crew without plans to build a real agency — this is probably overkill.
EditWise Was Built Inside Real Agency Pressure
Not in a VC Lab
While building EditWise, we were simultaneously:
✅ Running Lumaris Studio,
✅ Leading a team of editors,
✅ Leading a team of outsourced developers,
✅ Delivering work to clients daily,
✅ Managing deadlines,
✅ Fixing broken workflows,
✅ Scaling the agency,
✅ And building a full SaaS product from scratch.
Marko worked 16-hour days for months to bring EditWise to life.
This wasn’t theoretical software. It was born in a real production environment under real deadlines — engineered to solve real problems creative teams face every day.
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The Team Behind EditWise
🔗 Marko Živić — Founder & Product Architect
Software engineer, team lead, project manager, agency owner, and the person who built 85–90% of EditWise himself.
🔗 Ljubica Živić — Creative & Operations Lead
Manager of Lumaris Studio, creative director, editor, and the real-world operations brain behind how agencies actually function.
If you’re a solo freelancer or small crew without plans to build a real agency — this is probably overkill.
Tools Don’t Make Agencies Great
Systems Do
We believe:
Editors shouldn’t waste time switching between tools.
We believe:
Clients shouldn’t feel lost or confused.
We believe:
Managers shouldn’t guess project status.
We believe:
Agencies shouldn’t rely on 20 browser tabs to survive.
🤝 15-minute demo. Real dashboards. No sales pitch.
Our Mission
Is Simple
We built EditWise so agencies never have to experience the chaos we did.
FOR AGENCIES READY TO OPERATE LIKE A SYSTEM
Want to See the System We Use to Run Our Own Agency?
️Book a 15-minute workflow demo, and we’ll show you exactly how EditWise can transform your operations, align your team, delight your clients, and unlock the scale your agency deserves.
Book Your 15-Minute Agency Workflow Demo →🤝 No commitment. No sales pressure. Just a clear look at how serious video agencies actually run everything.
⭐EditWise Elite
Who Elite Is For
Elite is for you if:
• You run a 5–30 editor agency
• Your operation already has complexity (clients, managers, margins)
• You don’t want to “figure it out as you go”
• You want the system installed correctly from day one
What Elite Fixes
Elite removes:
• Workflow chaos hidden behind “working”
• Custom processes living only in your head
• Bottlenecks that make everything depend on you
• Half-implemented tools that never fully stick
And replaces it with:
• One clear operating model
• A system your team actually follows
• Visibility without micromanagement
What’s Included (High-Level)
Elite includes:
• Full workflow and ops audit
• Custom EditWise setup for your agency
• Project, client, and team structure design
• Hands-on rollout with your editors
• Ongoing adjustments until it actually works
The Operating System
for Modern Video Editing Agencies
